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The Spice of Life: Attending the Annual Association for Psychological Science Meeting

July 22, 2010

In late May, my great friend, colleague and travel companion, Annie Copps (currently Food Editor at Yankee magazine, and formerly, a Program Manager at Oldways) and I attended the Presidential Symposium at the Annual meeting of the Association for Psychological Science. Called Spicing Up Psychological Science, this Presidential Symposium featured a star-packed panel of presenters. Maybe not stars like Brad and Angie, but in terms of listening, learning and tasting, this panel was star-packed.

(image via Bates College)

First up was Paul Rozin of the University of Pennsylvania, who is always funny and interesting. He didn’t disappoint. He talked about chiles, about the active ingredient (capsicum), and noted that about 1/3 of the world’s population eat chiles. The reason? Chilies were a replacement for black pepper, and, in the days before refrigeration, chilies also covered up taste of decaying food. People accidentally acquired a taste for chiles. Paul called this “hedonic reversal.” How many things can you think of that are irritating when you try them at first, and after repetitive tastings, you suddenly find yourself liking them?

(image via IFT)

The second speaker was Marianne Gillette, from McCormick & Co, the most well known spice company in the US. Marianne focused mostly on the major renaissance of herbs and spices:

  • First, with globalization, there’s more travel, ethnic food, and all of us are getting introduced to more spices.
  • Second, health and wellness is a major driver in consumer spending, and herbs and spices can deliver health benefits.
  • Third, consumers have learned about the health benefits of antioxidants and are looking for ways to get more antioxidants (blueberries and pomegranates are the antioxidant darlings these days; cinnamon and cloves apparently have even more!).

(image via NNDB)

Annie and I were both waiting to hear Harold McGee, the author of the acclaimed On Food & Cooking. As someone who writes about the chemistry of food, he could tell us why things work in cooking. Harold was the third speaker and told us that herbs and spices don’t have complicated chemistry like fruits. Rather, they’re designed to stimulate us. He also explained that it’s important to consider sensory specific satiety or satisfaction — for example — Thomas Keller says that taste deadens after three bites. Annie and I weren’t sure what this means for spices, but we love listening to Harold.

(images via Delights and Prejudices and New York Social Diary)

The final presentation was a duo. Two people that Annie and I know and adore. Ana Sortun, chef and owner of Oleana in Cambridge (and also the author of the cookbook, Spice). Mimi Sheraton, author of many cookbook, food writer, and the revered original restaurant critic for the New York Times. Ana’s food is all about spices. She believes that spices give authenticity to food, and that blending of spices is magical. For her, earthy spices are the base of everything. These days she’s particularly interested in two spices. First – sumac — a berry on a bush that when dried is citrus-y. It adds “brightness” in place of lemon when lemon’s not in season. Second – allspice. We generally associate it with desserts, but Ana thinks of allspice as the signature of Lebanese cooking. She made our mouths water by describing allspice and pepper on a tomato. Mimi closed by talking about the cool flavors of Scandinavia, in comparison to the warm flavors of Ana’s cooking. Mimi’s Scandinavian flavors are defined by dill and carroway and cardoman. She made our mouths water by talking about her New Year’s Day gravlox — salmon cured, not smoked, with dill branches sandwiched between the salmon for three days.

(image via Association for Psychological Science)

Chair, Linda Bartoshuk of the University of Florida closed the Symposium with a call to the reception. Luckily, we had the chance to taste the warm flavors of Ana’s Mediterranean cooking, and the cool flavors of Scandinavia, with recipes by Mimi.

– Sara

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4 Comments leave one →
  1. July 27, 2010 2:20 am

    I am still trying to make my way through On Food and Cooking, but what I have read so far has been very helpful to understand my experiences with.

    Thanks for sharing.

    Jason

  2. July 28, 2010 3:51 am

    I was glad to see Oldways added spices to the Mediterranean diet pyramid in 2009.

    -Steve

  3. July 29, 2010 9:07 pm

    What a fascinating conference to attend! I am always referring to Harold McGee’s book, it’s one of the best reference books I have. I’m a big fan of Ana Sortun as well. She contributed a nice piece on allspice and a great recipe for my Spice Inspiration feature. Really, you need to make the feta salad, it’s so fantastic. http://bit.ly/9ecyGr

  4. October 26, 2010 9:09 am

    Its so nice to stumble on so many foodies online. Have a nice day…..Roda

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